THE SOUND BEHIND THE STORY
AD
We believe sound has the power to connect, move, and shape identity.
We are a music and audio house that works closely with brands, agencies, artists and creators to bring ideas to life through intentional sound.
BRAND
FILM
TV
Our mission is to craft memorable and strategic sonic experiences that add depth and value to every campaign or project.
the team
Gerardo Beltran
Co-Founder - COO
Gerardo Beltrán is a music supervisor, producer, and professional drummer (Mexican Institute of Sound) whose work transforms ideas into compelling sonic experiences. From collaborating with global brands like Airbnb, Uber, Adidas, and Pepsico to shaping soundtracks for film and television, he brings creativity, precision, and a deep understanding of audience impact to every project. A skilled artist manager and collaborator, Gerardo blends his musical expertise with strategic insight, ensuring that every Craftone production resonates, connects, and leaves a lasting impression.
gerardo@craftonemusic.tv
Jose Juan Rivera Rio
Co-Founder - GM
José Juan Rivera Rio is a professional DJ/music curator and multi-instrumentalist who turns music, technology, and vision into unforgettable experiences. With a track record of producing over 138 high-impact events for top personalities and global brands, he combines creativity with precision to craft projects that leave audiences and clients inspired. A sales and relationship management expert, José Juan excels at understanding client needs and building lasting partnerships, ensuring every Craftone project not only resonates but exceeds expectations.
Marco Peña
Head of Sound Supervising / Mixing
Marco Peña is a sound supervisor and re-recording mixer based in Mexico City, with over a decade of experience in national and international films and series. Among the first professionals to pioneer Dolby Atmos™️ technology in Latin America, he works at the highest standards of the industry, ensuring that every project he touches achieves depth, clarity, and emotional impact. Blending technical mastery with creative vision, Marco elevates storytelling through sound, delivering productions that resonate and connect with audiences worldwide.
services
original music composition
We compose tailor-made music for films, campaigns, commercials, digital content, activations, podcasts, and more. Our process starts with a deep understanding of the brand’s message and identity to create musical pieces that connect authentically. Our musical expertise in hand of our cutting edge AI resources delivers exceptional and unique soundscapes tailored to every project.
music supervision / licensing
We handle everything related to the selection, licensing, and use of pre-existing music in projects. From finding the perfect track to negotiating rights with labels and publishers, we manage the entire process.
sound design / mix
We craft and produce soundscapes that elevate visual storytelling—sound effects, ambiences, transitions, and textures that enhance the emotional impact of the media content.
sonic branding
We develop the sonic language of a brand: audio logos, sonic palettes, tone-of-voice guidelines, and musical styles. We create sounds that are memorable, distinctive, and aligned with the brand’s essence.
artist collaborations
We connect brands with musicians and artists to build meaningful, relevant, and culturally resonant collaborations—from feature campaigns and branded content to custom activations or original music releases.